台灣小富人好可怕 把高級休旅當國產車買 - 價格
By Harry
at 2018-04-03T07:28
at 2018-04-03T07:28
Table of Contents
原文連結:https://tw.appledaily.com/new/realtime/20180403/1327512
原文內容:
當我看到3月的銷售掛牌記錄,我傻了,真的傻了。Lexus這個跟雙B同級的豪華車品牌,竟然有一款車出現破千台的數字,那就是NX豪華運動休旅車,3月登記有案交出的車輛數就達1147台。
現在是怎樣把高級進口車當國產車膩,對不起,太嚇了!所以南部「膩」這個口頭腔調,一時就、就、就忍不住給他脫口而出。事實上,這個數字真的很恐怖,大部分的國產車月銷都還達不到破千台的水準,得要很熱門的車才會越過這個門檻。不信?你看福特Kuga、日產的X-Trail這兩台車夠大眾化了吧!但整個3月兩台車加起來的銷售量才不過1083台。
一般而言,豪華進口車如果能月銷500台以上就是超級賣水準,NX現在是雙倍的超級賣,你說可不可怕?當然主要是它的價格訂的實在是太機車了,不是啦!是訂得太厲害、訂得太精準了啦!呼~好險有凹回來。Anyway,152萬元起的車架基本上就上打雙B、下呢?跟一些平民車廠的進口休旅價格又只差一滴滴,消費者往上貼個十幾、二十萬元很容易就變成高級車的主人,導致很多人當場變心,不是啦!不是啦!是晉升啦!呼~差點又說錯話。當然了,這當中76%的車主選擇NX 200,有21%的車主是NX 300,只有3%的人挑了300h油電車款。
再進一步分析我們發現Lexus真的很強,NX售價帶在152~249萬元間,想當然爾大家搶購的一定就是152萬元菁英款,錯,其實是162萬元菁英Plus。這就是為什麼我所說的Lexus真的很強,它一方面將菁英款設定成必須需特別預購才會生產的車型,另一方面業代又會極力遊說客人往上升級成菁英Plus。於是在這個76%買NX 200的人裏頭就有超過一半的人向上升等成菁英Plus。(陳宏銘/綜合報導)
心得/說明:
三月交了1147台
交不出的還有八百多台
車版果然是反指標
CX5三月破千
Rav4銷量就不用說了
而且銷量還反應不出實際等交車的單
國產休旅開那種價格
賣輸進口休旅實在不意外
CRV現在也是靠過去的口碑在撐
等新Rav4登場時看看會不會銷售降低
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
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